The Internet provides unique, cost-effective opportunities to target and acquire new customers through our email marketing programs. This Internet-based approach is relatively new, and offers significant advantages over the traditional direct marketing techniques of printing and postage.
A few of these advantages include:
- Speed: an email can be sent and received within minutes - no more scrambling to meet deadlines
- Cost: email is a fraction of the price of traditional mailing costs - increasing your return on investment
- Quality of list: Chicago-Scene.com subscribers are voluntary and look forward to our emails, our list is update daily and grows approximately 10% per month.
- Multi Media Graphic Emails: The newest high tech alternative to wasteful paper and postage! These invitations can contain elaborate animated graphics, text messages, sound bytes and music (animated GIF or Flash).
The Internet offers the most efficient and effective one-to-one direct marketing tool ever created.
Cost Comparison of Traditional Direct Mail vs. Email
Costs associated with a direct mail piece include; extensive administrative work, design work, stationary, postage, and assembly. An average timeline is; 2-4 weeks to design, 1-2 weeks to print, and 2-5 days for delivery. A mailing for 10,000 people at a cost of $1.00 per unit, would result in total cost of $10,000.
With Chicago-Scene.com's established online email program, at a cost of $.25 per person, the cost of sending out 10,000 emails is $2,500. Thus, delivering the same information to the same number of people in a matter of minutes at a fraction of the cost (currently 20,000 email subscribers). The benefits associated with using email can significantly save money and time as well as providing an effective and convenient method of delivering a message.
