September 2002

Drinks -
Vodka

Michelle Carney

Viva La Vodka!

We're not fooling ourselves by thinking we're trend-setters for drinking vodka. The Russians have been doing that since the beginning of their existence - they drink it like water, "Vodka" IS a Slavic word for water. However, we are very much en vogue by taking ancient family recipes and dolling them up into fancy cocktails - oh so vintage! And the trend to drink better vodka, not more of it, has new vodka fans raving about martinis. Through our 'extensive research' we found that today there's a lot more to vodka than the find brands of Absolut, Vox, Ketel One, Belvedere and Grey Goose. Here are the latest vodka victories from around the world to our living room.

Just the Facts:

  • Created in the 12th century for medicinal purposes, vodka was originally distilled from rye, and not enjoyed as an alcoholic beverage until the mid-14th century.

  • Vodka has been an important drink in Europe for centuries. In Russia, meals often start with vodka and bread. Vodka's uses are deeply embedded in Northeastern Europe's cuisine, celebrations and marriage rituals.

  • Vodka made its way to America in the 1930s when Vladimir Smirnoff sold the American rights to his family's vodka formula to immigrant Rudolph Kunett. It had practically no popularity until 1946, when a bartender at the Cock 'n Bull in California mixed vodka with ginger beer to create the first "Moscow Mule."

  • Vodka is the most popular spirit in America, representing one of every four cocktails consumed. Growth in the super-premium imports category is up 16.9% in 2001 and expected to grow by 2.5 million cases by 2005 (Adams Liquor Handbook 2001).

    Vodka with a Conscience…
    TÜRI Vodka
    is literally fresh off the boat…from Estonia. The recently liberated Baltic state is new to the importing-to-America business, and now we're lucky enough to partake in their 500-year-old super premium recipe and honor their mission to support artistic, intellectual and social freedoms. With a smooth-as-ice finish, TÜRI, is four times filtered and distilled, and made from rye. (Most from the vodka belt region are potato-based.) TÜRI is now making its debut in Chicago's higher-end places, as well as events at the Chicago Cultural Center, like the "Dinner & Movie" series. And the crystal clear designer bottle is an art piece in and of itself. "You cannot make soup out of beauty, but vodka is another story…" Estonian proverb. Cool Concoctions:
    White Estonian:
    Combine 1 ½ oz. TÜRI Vodka, 1 ½ oz. Coffee Liqueur and top up a tall glass with milk. Baltic Sea Breeze: Combine 1 ½ oz. TÜRI Vodka, 1 oz. cranberry juice and 1 oz. grapefruit juice and serve over ice in a highball glass.

    Pearls of Wisdom…
    Pearl Vodka
    was named "Best of the New Crop of Vodkas" by Bon Appetit. It was also awarded 2001's White Spirit of the Year by F. Paul Pacult's Spirit Journal, the world's leading independent authority on spirits, beer and wines. Pearl Vodka's five-star rating exceeded top players in the vodka category, including Grey Goose, Ketel One and Stolichnaya, as well as all other rum, tequila and gin products. This cool sip has no additives, flavorings or chemical impurities, only the world's finest soft winter wheat combined with pure Canadian Rocky Mountain spring water. You can order Pearl at Le Colonial, Spiaggia, Kamehachi, Pump Room, Omni Chicago Hotel and at the Field Museum! Cool Concoctions:
    Pearl Necklace:
    Take 1 oz. Pearl, ½ oz. Godiva white chocolate liqueur, and a splash of cream. Shake over ice and pour into a martini glass. Top with whipped cream. Cultured Pearl Martini: Layer ice, add a pour of Pearl, a spray of vermouth and strain into a martini glass. Garnish with a pearl onion.

    UV Rays …
    UV
    is all about fun, color and cool looking drinks. Just launched a few months ago in only 15 states, this high-quality four-times distilled brew is made from Midwest-farmed grain straight from Northern Minnesota. It's produced and blended by hand by a fifth generation family-owned spirits company that introduced America's first flavored vodkas back in the early 1950s. UV is all naturally flavored with nothing artificial except the colors. The Vanilla uses four-fold, pure Madagascar vanilla, Cherry uses Morello cherries, Orange is flavored with Florida oranges, Sour Apple is flavored with Granny Smith apples and Blue Raspberry uses only natural raspberries. UV is now available in select Chicago clubs, restaurants and retail stores. Cool Concoctions:
    Blue Bombsicle:
    Add one part UV Blue Raspberry, three parts lemonade, a splash of tonic and garnish with cherries.) Glowing Apple: Take UV Sour Apple, add Phillips Butterscotch Schnapps and garnish with a slice of a granny smith apple (Affy Tapple!) Wake Up! Add UV Cherry to Coke or a Red Bull!
    Visit www.phillipsuv.com for more fun, funky formulas.

    Around Town or at your Own Private Bar:

  • BIN 36 (339 N. Dearborn) Bin 36 martini: pour 3 oz of Finlandia vodka into an iced martini shaker with 3 oz of Hatkusura plum wine. Shake and pour into a chilled martini glass. Garnish with a twist.
  • Nine (440 W. Randolph) Passion martini: Absolut vodka, Passion Nectar and fresh oj.
    Macintosh martini: Absolut Citron, Apple Pucker and a splash of sour.
    Phantom Blue: Bacardi Limon, Blue Raspberry vodka and lemonade.
    Crushed: UV Orange, Bacardi O, fresh oj and soda.

    Thirsty for more? Visit Vodkaphiles.com for history, links, reviews and recipes (like pasta dishes and a vodka mocha bundt cake, as well as medicinal uses!)

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